J.Å. Julius Åsling. M, julius@asling.se. T, +46 722-50 23 62.


The Work of Art in the Age of Mechanical Reproduction by Walter Benjamin

Walther Benjamin’s essay ’The Work of Art in the Age of Mechanical Reproduction’ writes: “the authenticity of a thing is the essence of all that is transmissible from its beginning, ranging from its substantive duration to its testimony to the history which it has experienced”. Benjamin acknowledges the reality of artistic reproduction throughout history, although he suggests that mechanical reproduction introduced an entirely new and revolutionary change in the experience of the artwork. With mechanical reproduction, which appears in its most radical forms in film and photography, millions of images of an original are circulated, all of which lack the “authentic” aura of their source.

Through this notion the project circulated around the title of the book, set in the published three languages, continually degrading through each spread by printing and scanning with 99% resizing each time, continuing and questioning the aura of the mechanical reproduction in the digital world where the digital and analogue reproduction continues and cancelling each others authenticity. In that sense you can see the degradiation throughout the book, while the transformation being unnoticeable at first, the contuniation of the degrading title creates awareness of the ’analogue’ reproduction status in todays society.


School project

230mm × 360mm

88 pages


Digitorial: 22.zhdk.tk

By highlighting a selection of the around eight hun­dred photographers who have attended the school, commonly known as Fotoskolan, attention is drawn to and discussed in the different genres and development of the photographer for half a century. From 1966 to 2016.

The book includes memories and reflections of the photographers, teachers and programmers experience of technology, politics and methodology.


Client, Fotoskolan

ISBN: 978-91-639-2377-7

200mm × 240mm

344 pages


In 1912, Dr. Thorild Wulff traveled to China to buy items for Röhsska Museum. He was famous for his collectiveness and his adventures.

When the Röhsska Museum opened in 1916, the China Collection was given a prominent place, at the top of the building. But only a small part of all that Thorild Wulff had collected in China came to stay in the museum. Wulff’s China collection is no longer left in its original scope. Here for the first time the entire collection is presented.


Client, Röhsska

ISBN: 978-91-639-1870-4

210mm × 270mm

276 & 200 pages


Whitewashing – where you hire white actors to play the character of someone whom originally is coloured or from a different background/country then they riginally are.

The publication begins from this year going chronologically back to 1921. It brings up information, interviews and comments from the persons involved in the movies.


School project

170mm × 240mm

204 pages


The pattern is an exploration of scale, where as on distance it looks like water ripples and up close it creates an unknown texture resembling shadow.

It’s meant for public transport, especially for the seats, to create a sea of movement with a depth from the viewers perspective.


School project

750mm × 640mm


With the purpose to unite the largest religions and remove prejudices of which religion you belong to, the covers of each religions script is created equal. The only difference is the ISBN number and the text on the spine. The spine creates multiple coherent stories by rearranging them in the bookshelf, to further unify them.

The texts come from the chapter about the end of the world from the different religions individual script.

Paperback cover

School project

110mm × 178mm


The band Poppets included one of Shangri-Las song, as a tribute, on their own single EP. To enhance the meeting between these two songs, that both differ in genre and century, the title and gradient merges or seperates them depending on how you insert the record in the sleeve.

EP cover

School project

Risograph print

177mm × 177mm


The discrimination against Romani people has been going on in Sweden for centur­­ies.

The texts come from a white paper, published by the state, officially declaring the horryfying events the country is responsible for.

The two-sided publication contains on one side interviews from Romanis, who’ve been living in Sweden or just arrived, telling their stories and on the other side the summary from the Swedish government by their action through­out the year to today.


School project

100mm × 180mm

45 pages




Gothenburg, Sweden





Graphic designer




Graphic designer



Zürcher Hochschule der Künste
Zürich, Switzerland

Visual communication
Exchange semester



Högskolan för Design och Konsthantverk
Gothenburg, Sweden




Gothenburg, Sweden

Prepress / Design production



Östra Grevie Folkhögskola
Malmö, Sweden

Grafisk design



Fotoskolan Göteborg

Publication, Fotoskolan Göteborg 50 år



Röhsska museet

Publication, Wulffs Kinasamling